A PPC expert witness is someone who can help an attorney in a legal case, interpret and understand information related to Pay Per Click advertising. In particular a PPC expert witness must have knowledge of and experience with Google Ads, (previously Google AdWords), which are ads that appear on Google’s search-result pages. The expert witness can provide insight into how these ads work, how they can be used to gain customers and how to ensure that the ads are effective. The PPC expert witness can also help an attorney understand how much money should be spent on the ads and which keywords should be targeted for maximum effect, and understand how keyword targeting functions.
PPC Expert Witnesses are most commonly employed in litigation related to trademark infringement, though they may also be used in cases related to contract disputes and occasionally other types of cases. Here are a few ways they can help:
1. Understanding of Google Ads: A PPC Expert Witness has extensive knowledge and experience in using Google Ads. They can help attorneys understand how these ads work, what factors affect their success, and how they can be used to achieve specific business goals. The expert witness can also explain Dynamic Keyword Insertion, a significant factor in many trademark cases.
2. Keyword Targeting A PPC Expert Witness can explain how keyword targeting works in PPC campaigns, which is essential to understanding how ads come to be displayed to particular consumers.
3. Expert testimony: A PPC Expert Witness can provide expert testimony on the use of pay per click advertising in court cases. They can help explain complex PPC concepts to the judge and jurors, offer insights into industry best practices, and provide evidence to support their clients’ claims.
In short, a PPC Expert Witness can provide a wealth of knowledge and experience to help attorneys win legal cases related to pay per click advertising. They can offer optimization tips, conduct competitive analysis, and provide expert testimony to ensure the best possible outcome for their clients.