I’m a highly experienced expert witness in litigation related to Internet-technology and digital marketing.

I have worked as an expert witness on a number of cases related to Amazon, including working as an expert witness in cases related to Amazon Marketplace.

  • Coaster Co. of America v. Xiamei
    As an expert witness in this case I explained to the court how Amazon page hijacking works.
  • FurnitureDealer.net v. Amazon.com & Coaster Company of America
    A copyright case related to the use of allegedly copyrighted materials on Coaster’s furniture-product pages on Amazon.
  • Amazon.com, Inc. v. Discovery Communications, Inc.
    I was an expert witness in this case related to digital-book technology patents
  • Discovery Communications, Inc. v. Amazon.com, Inc.
    Another patent case, this time related to ecommerce software.
  • Angela Bolger v. Herocell, Inc & Amazon
    The Plaintiff accused Amazon of being responsible for damage caused her by an exploding battery sold by a third-party through the Amazon Web site. Amazon’s position was that they are not a retailer but an advertiser. As an expert-witness in this case I provided an affidavit discussing Amazon’s position in the online retail industry.
  • IPR (Inter Partes Reexamination) of U.S. Pat. No.: 8,041,711
    This patent was being used to attack Amazon, Google, Yahoo!, Microsoft and others

I’m an ecommerce consultant, best-selling technology author, and trainer. I’ve also been providing expert witness testimony and litigation support to law firms since first hired by Microsoft in 1996 to work in a patent case related to the use of sound in browsers.

Over the years I’ve served as an expert witness on scores of cases, including cases related to Amazon: patents, trademarks, online defamation, contract disputes, copyright infringement, unfair business practices, trade secrets … all with some kind of element related to Internet technology or some form of digital marketing.

If you’re looking for an Internet Technology Expert Witness–perhaps an Amazon Marketplace Expert Witness–let’s talk.

I provide Search Engine Expert Witness Services in litigation involving search engine technology or business.

I’ve been working online since 1984, and on the Internet since 1993. I’ve watched the development of the World Wide Web and its search engines from the time when the Web had a couple of hundred Web sites to the present day.

I’ve been working in Search Engine Optimization for many years, since at least 1999. I’m the author of the best-selling search-engine book, Search Engine Optimization for Dummies: I wrote the first edition in 2003, and have written 6 more editions since then (the most recent edition–now called SEO for Dummies–was published late in 2019). I’m also the author of Pay Per Click Search Engine Marketing for Dummies.

I also consult with companies about search-engine marketing. I’ve worked with Amazon, Avvo, Zillow, Honey Baked Ham, Lonely Planet, Dunn & Bradstreet, and literally hundreds of small- and medium-size companies.

As for my Search Engine Expert Witness services, I’ve worked on numerous cases over the years, such as:

  • Louis Bacon v. Peter Nygård
    Defendant allegedly used search engine strategies to defame Plaintiff.
  • Bradley S. Cohen v. Ross B. Hansen, Northwest Territorial Mint, S. Firebaugh
    The use of search engines in order to boost defamatory Web sites in the search results. I testified at trial as an SEO Expert Witness. My client won a $38M judgement.
  • Quia Corporation v. Mattel, Inc.
    Problems with search-engines results due to Defendant’s use of Plaintiff’s trademark.
  • IPR (Inter Partes Review) of U.S. Patents 8,478,746, 8,135,706, 8,478,700
    Search Engine software patents.
  • Unimed International, Inc. v. Dermagist, Inc., et al.
    Search-engine issues related to a sham-review Web site disparaging Plaintiff.
  • HoneyBaked Ham Co, Inc v Honey Baked Ham, LLC
    Search engine, PPC, and Google Shopping issues.
  • International Metaphysical Ministry v. Wisdom of The Heart Church
    Defendant accused of “black hat” search engine tricks that damaged Plaintiff.
  • Select Comfort Corporation v. John Baxter & Dires, LLC d/b/a Touch Beds & Personal Comfort Beds
    I worked as a Search Engine Expert Witness in this case looking at both SEO and PPC issues related to use of Plaintiff’s mark.
  • The Universal Church v. The Universal Life Church/ULC Monastery et al
    The use of Plaintiff’s marks in various Web-site elements for search-engine purposes.
  • ZipfWorks, Inc. v. PromoCodeWatch, LLC
    Alleged theft of search engine-related trade secrets.
  • Margae, Inc v. Clear Link Technologies, LLC.
    Defendant refused to pay this search engine marketing service firm’s bill.
  • Karl D. Shehu and Shehu LLC, v. William Adams et al
    Related to Plaintiff’s search engine marketing practices.
  • DR Distributors, LLC v. 21 Smoking, Inc. et al
    The use of search engine keywords in meta tags.
  • International Oddities Inc v. Brian Petruzzi et al.
    Use of Plaintiff’s trademark throughout Defendant’s Web sites and the effect in the search engine results

I have worked in the Search Engine arena for over 20 years. In addition to SEO for Dummies (7 editions since 2003), I have also created three video courses on SEO published on LinkedIn Learning, and my Udemy.com Search Engine Optimization course is one of their top the top-ranked SEO courses, with over 30,000 students.

I’m the author of dozens of books about working online, such as the Complete Idiot’s Guide to the Internet (7 editions from 1993 – 2000), The Official Netscape JavaScript Book, books on Web development, and many others.

Learn about Peter Kent’s Search Engine Consulting Services here.

Find out about Peter Kent’s Search Engine Experience here.

Learn More About Peter Kent’s Expert Witness Services

Call Today: 720-771-3246


Looking for a Search Engine Expert Witness?

Learn More About Peter Kent’s Search Engine Expert Witness Services

Call Today: 720-771-3246.

Peter Kent, Search Engine Expert Witness Services

Peter Kent is a consulting expert witness working in various Internet-related areas; he has worked as an Internet Expert Witness, SEO Expert Witness, Search Engine Expert Witness, Ecommerce Expert Witness, Online Marketing Expert Witness, PPC Expert Witness, and so on. If you are trying to find an expert witness, a testifying expert witness, a litigation expert witness or expert witnesses to help you with expert witness testimony, expert witness reports, an expert witness deposition, or expert witness testimony, contact Peter Kent to learn about his expert witness service now at 720-771-3246.

If you’ve been looking for an expert witness in a directory of expert witnesses, or one of the many expert witness directories or an expert witness directory in order to find expert witness help in your online litigation case, look no further. Peter Kent’s Expert Witness Services includes expert witness reports; as a professional writer he can provide a clear, concise expert witness report very quickly. He has served as a Pay Per Click Advertising Expert Witness, an E-commerce Expert Witness, an Online Commerce Expert Witness, a Search Engine Optimization Expert Witness, an expert witness consultant, and more.