- Best-selling author of technology-related books
- Ecommerce Consultant
- Public Speaker
- Expert Witness
My expertise is taking complicated technical subjects and making them easier for non-technical people to understand. I’m a teacher; whether I’m writing books about technology, helping companies understand how to use a variety of ecommerce techniques to boost business, creating video courses on SEO or blockchain, or talking to attorneys, judges, and juries as an expert witness, that’s what I do. I make the complicated understandable.
My ecommerce and litigation clients include some of the biggest brands
A Lifetime with Technology
I have been working with computers since 1979, with software development teams since 1981, online since 1984, and on the Internet since 1993. I’ve written more books about technology than perhaps any other author, on this or any other planet, and have extensive experience in almost every area of online business, from building ecommerce sites to PPC advertising, from search-engine optimization to “community” and “social” marketing.
Contact me if you need help building your online strategy.
My intro to technology1979
I started working in the technology field just a few months after graduating from the University of Sheffield, UK, using computers and sensors to monitor and optimize drilling on exploration oil wells in Texas, Louisiana, and Colombia for Core Laboratories of Texas.
Monitoring drilling conditions on rigs off the Gulf coast of Mexico. Worked on the Pemex "relief wells” used to kill the catastrophic Ixtoc oil-well blowout and oil spill in Mexico; later responsible for stopping a repeat of the blowout. Worked with the DEC PDP-11/34 (a computer that actually required “booting”…these were the days when booting didn’t mean pressing the On switch!) and HP desktops.
Computers For Oil-Drilling Optimization1982
Systems Analyst for Core Laboratories for four years, helping the systems development team create a new, proprietary computer system for drilling monitoring. Tested the system, designed the UI, wrote documentation, trained users, installed & maintained systems on rigs in the North Sea (UK), Bass Straits (Australia), Ecuador, Canadian Arctic, Alaskan North Slope.
The Beginnings of Personal Computing1984
First started using the IBM PC and PC-DOS, and DOS shells. First introduction to the online world, through CompuServe and BBS (Bulletin Board Systems).
My First Best-Selling Computer Book1993
Wrote the best-selling Complete Idiot’s Guide to the Internet… over the next six years would average a revision every year. First started working with HTML late in 1993.
Starting on the Web1994
Built my first Web sites; first registered domain names (when they were free, but you had to know who to talk to…there were no registrars). At the beginning of 1994 there were just a few hundred Web sites in the entire world.
My First Expert Witness Project1996
My First E-Commerce Web Site1997
Founded my publishing company, Top Floor Publishing, published Poor Richard’s Web Site: Geek-Free, Commonsense Advice on Building a Low-Cost Web Site, and created my first e-commerce Web site using the Hazel shopping-cart software.
Internet Business Book1998
Co-authored The CDNow Story; Rags to Riches on the Internet with Jason & Matthew Olim, the founders of the Internet's first major music retailer (eventually sold to Amazon).
Founded an eBusiness Service Provider2000
Founded Bizblast, an eBusiness service provider, creating software for small businesses—funded by SoftBank, one of the world’s largest Venture Capital firms. We were the first company to integrate PayPal payments into a shopping-cart system
Began Peter Kent Consulting, LLC. Over the 16+ years since I've provided consulting services related to SEO, PPC, Web site development and conversions--and more--to companies large and small: Amazon, Zillow, Avvo, Honey Baked Ham, Tower.com, Dunn & Bradstreet, and literally hundreds of small- to medium-size companies.
Testified in the famous DDR v. Hotels.com patent case, in the Eastern District of Pennsylvania. This case led to an important first United States Court of Appeals for the Federal Circuit decision to uphold the validity of computer-implemented patent claims. My testimony helped invalidate one of the patents at issue.
I’ve worked in almost every area: Web-site construction, search-engine optimization, online advertising (in particular Pay Per Click advertising), affiliate marketing, social-networking or community marketing, online PR, “re-commerce” and Amazon FBA, and much more. I started a dotcom, an e-business service provider, funded by one of the world’s largest Venture Capital firms. I was VP of Web Solutions for a national ISP, and VP of marketing for a Web-Applications Development firm. And in recent years I’ve provided consulting services to Amazon, TowerRecords.com, Lonely Planet, Zillow, and literally hundreds of small and medium businesses struggling to succeed online.
SEO for Dummies and other Books
I’ve been writing SEO for Dummies since 2003, a total of 7 editions so far. This is one of the best-selling books on the subject, and has allowed me to meet literally hundreds of business people and learn about how they are working online…and help them improve. Not just in the area of SEO, but our consulting often leads to PPC, Web development, conversions, social media, and more…
Expert-Witness and Litigation-Support Services
I have provided expert-witness and litigation-support services, including expert-witness reports, depositions, and court testimony, in a wide variety of lawsuits related to the Internet and e-commerce.
Internet Technology Patents
Unfair Business Practices
Public Speaking & Video Courses
I’m an experienced public speaker and video-course presenter.
I wrote and presented one of Udemy’s top SEO course (with over 30,000 students), a course on blockchain and cryptocurrency, and three Lynda.com/LinkedIn learning video courses:
- Udemy – SEO Course
- Analyzing Your Website to Improve SEO
- SEO: Link Building in Depth
- Selling on the Amazon Marketplace
- Crypto Clear: Blockchain & Cryptocurrency Made Simple
I’ve also done a fair bit of public speaking over the years, dozens of presentations at events such as the London Book Fair, the International Conference on E-Government in Tripoli, the Publisher’s Marketing Association, the Rockies Venture Club, the International Digital Publisher’s Forum, and many more. Also, more than 100 radio-show “appearances.”
Magazines and Newspapers
My work — hundreds of articles — has appeared in a wide variety of magazines, newspapers, newsletters, journals, and Web sites, on subjects such as software, ecommerce, the law, technology, working online, politics, writing, parasailing, and skiing.