My expertise is taking complicated technical subjects and making them easier for non-technical people to understand. I’m a teacher; whether I’m writing books about technology, helping companies understand how to use a variety of ecommerce techniques to boost business, creating video courses on SEO or blockchain, or talking to attorneys, judges, and juries as an expert witness, that’s what I do. I make the complicated understandable.
My ecommerce and litigation clients include some of the biggest brands
A Lifetime with Technology
I have been working with computers since 1979, with software development teams since 1981, online since 1984, and on the Internet since 1993. I’ve written more books about technology than perhaps any other author, on this or any other planet, and have extensive experience in almost every area of online business, from building ecommerce sites to PPC advertising, from search-engine optimization to “community” and “social” marketing.
Contact me if you need help building your online strategy.
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1979
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1980
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1982
Computers For Oil-Drilling Optimization
Systems Analyst for Core Laboratories for four years, helping the... -
1983
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1984
The Beginnings of Personal Computing
First started using the IBM PC and PC-DOS, and DOS... -
1986
My First Computer Book
Began using Microsoft Windows. Wrote my first computer book –... -
1993
My First Best-Selling Computer Book
Wrote the best-selling Complete Idiot’s Guide to the Internet… over... -
1994
Starting on the Web
Built my first Web sites; first registered domain names (when... -
1995
Public Key Encryption
Wrote The P-G-P Companion for Windows: Easy Point-&-Click Encryption for... -
1996
My First Expert Witness Project
First Expert Witness project; worked for Microsoft in a patent... -
1997
My First E-Commerce Web Site
Founded my publishing company, Top Floor Publishing, published Poor Richard’s... -
1998
Internet Business Book
Co-authored The CDNow Story; Rags to Riches on the Internet... -
1999
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2000
Founded an eBusiness Service Provider
Founded Bizblast, an eBusiness service provider, creating software for small... -
2001
VP of Web Solutions
Worked for national Internet Service Provider IC&C; I had 60+... -
2002
VP Of Marketing, Indigio
VP of Marketing for a Web Applications development company, with... -
2003
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2003
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2007
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2009
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2010
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2012
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2014
Recommerce
Working with Buybak, a “recommerce” company purchasing used goods for... -
2015
Sorry, Pinterest!
My expert testimony helped kill the Pinterest trademark on the... -
2018
Blockchain and Cryptocurrency
Wrote, presented, launched an 8-hour video course, CryptoClear: Blockchain and... -
2019
Ecommerce Consulting
I’ve worked in almost every area: Web-site construction, search-engine optimization, online advertising (in particular Pay Per Click advertising), affiliate marketing, social-networking or community marketing, online PR, “re-commerce” and Amazon FBA, and much more. I started a dotcom, an e-business service provider, funded by one of the world’s largest Venture Capital firms. I was VP of Web Solutions for a national ISP, and VP of marketing for a Web-Applications Development firm. And in recent years I’ve provided consulting services to Amazon, TowerRecords.com, Lonely Planet, Zillow, and literally hundreds of small and medium businesses struggling to succeed online.
SEO for Dummies and other Books
I’ve been writing SEO for Dummies since 2003, a total of 7 editions so far. This is one of the best-selling books on the subject, and has allowed me to meet literally hundreds of business people and learn about how they are working online…and help them improve. Not just in the area of SEO, but our consulting often leads to PPC, Web development, conversions, social media, and more…
I’ve written a whole stack of books … over 60 when you include multiple revisions and partial contributions. Mostly about the Internet, computing in general, and doing business online. Books about cryptocurrency mining, public-key encryption, Web browsers, JavaScript programming… From the Complete Idiot’s Guide to the Internet to Search Engine Optimization for Dummies. From Pay Per Click Search Engine Marketing for Dummies to Poor Richard’s Web Site: Geek-Free, Commonsense Advice on Building a Low-Cost Web Site. Translated into a bunch of languages, too: Russian, Spanish, Chinese, German, Greek, Croatian, Japanese, Hebrew, and more.
Expert-Witness and Litigation-Support Services
I have provided expert-witness and litigation-support services, including expert-witness reports, depositions, and court testimony, in a wide variety of lawsuits related to the Internet and e-commerce.
Public Speaking & Video Courses
I’m an experienced public speaker and video-course presenter.
I wrote and presented one of Udemy’s top SEO course (with over 30,000 students), a course on blockchain and cryptocurrency, and three Lynda.com/LinkedIn learning video courses:
- Udemy – SEO Course
- Analyzing Your Website to Improve SEO
- SEO: Link Building in Depth
- Selling on the Amazon Marketplace
- Crypto Clear: Blockchain & Cryptocurrency Made Simple
I’ve also done a fair bit of public speaking over the years, dozens of presentations at events such as the London Book Fair, the International Conference on E-Government in Tripoli, the Publisher’s Marketing Association, the Rockies Venture Club, the International Digital Publisher’s Forum, and many more. Also, more than 100 radio-show “appearances.”
Magazines and Newspapers
My work — hundreds of articles — has appeared in a wide variety of magazines, newspapers, newsletters, journals, and Web sites, on subjects such as software, ecommerce, the law, technology, working online, politics, writing, parasailing, and skiing.
Get in Touch
If you have any queries or would like to work with me, do not hesitate to contact me