Meet Peter Kent

My expertise is taking complicated technical subjects and making them easier for non-technical people to understand. I’m a teacher; whether I’m writing books about technology, helping companies understand how to use a variety of ecommerce techniques to boost business, creating video courses on SEO or blockchain, or talking to attorneys, judges, and juries as an expert witness, that’s what I do. I make the complicated understandable.

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My ecommerce and litigation clients include some of the biggest brands


A Lifetime with Technology

I have been working with computers since 1979, with software development teams since 1981, online since 1984, and on the Internet since 1993. I’ve written more books about technology than perhaps any other author, on this or any other planet, and have extensive experience in almost every area of online business, from building ecommerce sites to PPC advertising, from search-engine optimization to “community” and “social” marketing.

Contact me if you need help building your online strategy.

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  • 1979

    My intro to technology

    I started working in the technology field just a few...
  • 1980

    Oil-Field Tech

    Monitoring drilling conditions on rigs off the Gulf coast of...
  • 1982

    Computers For Oil-Drilling Optimization

    Systems Analyst for Core Laboratories for four years, helping the...
  • 1983

    Early Office Computing

    Worked with the famous Xerox Star workstation. And Telex!
  • 1984

    The Beginnings of Personal Computing

    First started using the IBM PC and PC-DOS, and DOS...
  • 1986

    My First Computer Book

    Began using Microsoft Windows. Wrote my first computer book –...
  • 1993

    My First Best-Selling Computer Book

    Wrote the best-selling Complete Idiot’s Guide to the Internet… over...
  • 1994

    Starting on the Web

    Built my first Web sites; first registered domain names (when...
  • 1995

    Public Key Encryption

    Wrote The P-G-P Companion for Windows: Easy Point-&-Click Encryption for...
  • 1996

    My First Expert Witness Project

    First Expert Witness project; worked for Microsoft in a patent...
  • 1997

    My First E-Commerce Web Site

    Founded my publishing company, Top Floor Publishing, published Poor Richard’s...
  • 1998

    Internet Business Book

    Co-authored The CDNow Story; Rags to Riches on the Internet...
  • 1999

    PPC and SEO

    My first introduction to Pay Per Click Advertising and Search...
  • 2000

    Founded an eBusiness Service Provider

    Founded Bizblast, an eBusiness service provider, creating software for small...
  • 2001

    VP of Web Solutions

    Worked for national Internet Service Provider IC&C; I had 60+...
  • 2002

    VP Of Marketing, Indigio

    VP of Marketing for a Web Applications development company, with...
  • 2003

    Ecommerce Consulting

    Began Peter Kent Consulting, LLC. Over the 16+ years since...
  • 2003

    SEO Book

    Wrote the best selling Search Engine Optimization for Dummies; I...
  • 2007

    EBook Publishing

    Working in the eBook arena with Australian eBook publisher DNAML.
  • 2009

    Medical Web Sites

    Partner in LeadNation, a company providing Web sites and lead...
  • 2010

    PPC Book

    Wrote Pay Per Click Search Marketing for Dummies
  • 2012

    Patent Highlight

    Testified in the famous DDR v. patent case, in...
  • 2014


    Working with Buybak, a “recommerce” company purchasing used goods for...
  • 2015

    Sorry, Pinterest!

    My expert testimony helped kill the Pinterest trademark on the...
  • 2018

    Blockchain and Cryptocurrency

    Wrote, presented, launched an 8-hour video course, CryptoClear: Blockchain and...
  • 2019

    More Crypto

    Co-authored Cryptocurrency Mining for Dummies

Ecommerce Consulting

I’ve worked in almost every area: Web-site construction, search-engine optimization, online advertising (in particular Pay Per Click advertising), affiliate marketing, social-networking or community marketing, online PR, “re-commerce” and Amazon FBA, and much more. I started a dotcom, an e-business service provider, funded by one of the world’s largest Venture Capital firms. I was VP of Web Solutions for a national ISP, and VP of marketing for a Web-Applications Development firm. And in recent years I’ve provided consulting services to Amazon,, Lonely Planet, Zillow, and literally hundreds of small and medium businesses struggling to succeed online.

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SEO for Dummies and other Books

I’ve been writing SEO for Dummies since 2003, a total of 7 editions so far. This is one of the best-selling books on the subject, and has allowed me to meet literally hundreds of business people and learn about how they are working online…and help them improve. Not just in the area of SEO, but our consulting often leads to PPC, Web development, conversions, social media, and more…

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I’ve written a whole stack of books … over 60 when you include multiple revisions and partial contributions. Mostly about the Internet, computing in general, and doing business online. Books about cryptocurrency mining, public-key encryption, Web browsers, JavaScript programming… From the Complete Idiot’s Guide to the Internet to Search Engine Optimization for Dummies. From Pay Per Click Search Engine Marketing for Dummies to Poor Richard’s Web Site: Geek-Free, Commonsense Advice on Building a Low-Cost Web Site. Translated into a bunch of languages, too: Russian, Spanish, Chinese, German, Greek, Croatian, Japanese, Hebrew, and more.

My Bibliography

Expert-Witness and Litigation-Support Services

I have provided expert-witness and litigation-support services, including expert-witness reports, depositions, and court testimony, in a wide variety of lawsuits related to the Internet and e-commerce.

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Public Speaking & Video Courses

I’m an experienced public speaker and video-course presenter.

I wrote and presented one of Udemy’s top SEO course (with over 30,000 students), a course on blockchain and cryptocurrency, and three learning video courses:

I’ve also done a fair bit of public speaking over the years, dozens of presentations at events such as the London Book Fair, the International Conference on E-Government in Tripoli, the Publisher’s Marketing Association, the Rockies Venture Club, the International Digital Publisher’s Forum, and many more. Also, more than 100 radio-show “appearances.”

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Magazines and Newspapers

My work — hundreds of articles — has appeared in a wide variety of magazines, newspapers, newsletters, journals, and Web sites, on subjects such as software, ecommerce, the law, technology, working online, politics, writing, parasailing, and skiing.

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Get in Touch

If you have any queries or would like to work with me, do not hesitate to contact me

Contact Me