Meet Peter Kent

  • Best-selling author of technology-related books
  • Ecommerce Consultant
  • Public Speaker
  • Expert Witness

My expertise is taking complicated technical subjects and making them easier for non-technical people to understand. I’m a teacher; whether I’m writing books about technology, helping companies understand how to use a variety of ecommerce techniques to boost business, creating video courses on SEO or blockchain, or talking to attorneys, judges, and juries as an expert witness, that’s what I do. I make the complicated understandable.

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My ecommerce and litigation clients include some of the biggest brands


A Lifetime with Technology

I have been working with computers since 1979, with software development teams since 1981, online since 1984, and on the Internet since 1993. I’ve written more books about technology than perhaps any other author, on this or any other planet, and have extensive experience in almost every area of online business, from building ecommerce sites to PPC advertising, from search-engine optimization to “community” and “social” marketing.

Contact me if you need help building your online strategy.

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Ecommerce Consulting

I’ve worked in almost every area: Web-site construction, search-engine optimization, online advertising (in particular Pay Per Click advertising), affiliate marketing, social-networking or community marketing, online PR, “re-commerce” and Amazon FBA, and much more. I started a dotcom, an e-business service provider, funded by one of the world’s largest Venture Capital firms. I was VP of Web Solutions for a national ISP, and VP of marketing for a Web-Applications Development firm. And in recent years I’ve provided consulting services to Amazon,, Lonely Planet, Zillow, and literally hundreds of small and medium businesses struggling to succeed online.

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SEO for Dummies and other Books

I’ve been writing SEO for Dummies since 2003, a total of 7 editions so far. This is one of the best-selling books on the subject, and has allowed me to meet literally hundreds of business people and learn about how they are working online…and help them improve. Not just in the area of SEO, but our consulting often leads to PPC, Web development, conversions, social media, and more…

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I’ve written a whole stack of books … over 60 when you include multiple revisions and partial contributions. Mostly about the Internet, computing in general, and doing business online. Books about cryptocurrency mining, public-key encryption, Web browsers, JavaScript programming… From the Complete Idiot’s Guide to the Internet to Search Engine Optimization for Dummies. From Pay Per Click Search Engine Marketing for Dummies to Poor Richard’s Web Site: Geek-Free, Commonsense Advice on Building a Low-Cost Web Site. Translated into a bunch of languages, too: Russian, Spanish, Chinese, German, Greek, Croatian, Japanese, Hebrew, and more.

My Bibliography

Expert-Witness and Litigation-Support Services

I have provided expert-witness and litigation-support services, including expert-witness reports, depositions, and court testimony, in a wide variety of lawsuits related to the Internet and e-commerce.


Internet Technology Patents


PPC Advertising


Unfair Business Practices


Online Defamation


Domain Squatting



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Public Speaking & Video Courses

I’m an experienced public speaker and video-course presenter.

I wrote and presented one of Udemy’s top SEO course (with over 30,000 students), a course on blockchain and cryptocurrency, and three learning video courses:

I’ve also done a fair bit of public speaking over the years, dozens of presentations at events such as the London Book Fair, the International Conference on E-Government in Tripoli, the Publisher’s Marketing Association, the Rockies Venture Club, the International Digital Publisher’s Forum, and many more. Also, more than 100 radio-show “appearances.”

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Magazines and Newspapers

My work — hundreds of articles — has appeared in a wide variety of magazines, newspapers, newsletters, journals, and Web sites, on subjects such as software, ecommerce, the law, technology, working online, politics, writing, parasailing, and skiing.

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Get in Touch

If you have any queries or would like to work with me, do not hesitate to contact me

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