By Peter Kent

Table of Contents


Contact Peter Kent


Part I: Search Engine Basics

Chapter 1: Surveying the Search Engine Landscape

Chapter 2: Search Results, Deconstructed

Chapter 3: Your One-Hour Search-Engine-Friendly Web Site Makeover

Chapter 4: Beating the Competition—Planning a Powerful Search-Engine Strategy

Chapter 5: Making Your Site Useful and Visible

Part II: Building Search-Engine Friendly Sites

Web Extra Article: Staying Out of Copyright Jail

Chapter 6: Picking Powerful Keywords

Chapter 7: Creating Pages that Search Engines Love

Chapter 8: Using Structured Data Markup

Chapter 9: Avoiding Things that Search Engines Hate

Chapter 10: Dirty Deeds, Done Dirt Cheap

Chapter 11: Bulking Up Your Site—Competing with Content

Chapter 12: Finding Traffic Through Local-Search Marketing

Part III: Adding Your Site to the Indexes & Directories

Web Extra Article: Grab More Page One Listings Using this Sneaky Technique

Chapter 13: Getting Your Pages into the Search Engines

Chapter 14: Submitting to the Directories

Chapter 15: Product Search—Remember the Shopping Directories and Retailers

Part IV: After You’ve Submitted Your Site

Web Extra Article: How to Pick an SEO Firm (Without Getting Burned!)

Chapter 16: Using Link Popularity to Boost Your Position

Chapter 17: Finding Sites to Link to Yours

Chapter 18: Even More Great Places to Get Links

Chapter 19: Social Networking—Driven by Drivel

Chapter 20: Video—Putting Your Best Face Forward

Chapter 21: When Google Bites Back—A Guide to Catastrophe

Part V: Parts of Tens

Web Extra Article: Ten Ways to Make WordPress (and Others) Search Engine Friendly

Chapter 22: Ten Plus Myths and Mistakes

Chapter 23: Ten Plus Ways to Stay Updated

Chapter 24: Ten-Plus Useful Things to Know



Contact Peter Kent