No-Nonsense Advice on SEO,
E-Commerce & Building Your Online Business

Peter Kent's work has
been widely praised
in the press...

Publishers Weekly
PC World
Library Journal
Computer Credible Magazine
The Inquirer
Windows Magazine
Web Server

Save Time, Save Money... Straight Talk on SEO and E-Commerce.

Click here to learn how Peter Kent can helpyou...

The SEO business is 80% scam?

Learn more...

"I am getting excited... if you get me up in the rankings so this (PPC) expense goes away... Oh my goodness..."
GS-Heavy Industry Client

Learn more...

SEO for Dummies Table of Contents

By Peter Kent

Table of Contents


Contact Peter Kent


Part I: Search Engine Basics

Chapter 1: Surveying the Search Engine Landscape

Chapter 2: Search Results, Deconstructed

Chapter 3: Your One-Hour Search-Engine-Friendly Web Site Makeover

Chapter 4: Beating the Competition—Planning a Powerful Search-Engine Strategy

Chapter 5: Making Your Site Useful and Visible

Part II: Building Search-Engine Friendly Sites

Web Extra Article: Staying Out of Copyright Jail

Chapter 6: Picking Powerful Keywords

Chapter 7: Creating Pages that Search Engines Love

Chapter 8: Using Structured Data Markup

Chapter 9: Avoiding Things that Search Engines Hate

Chapter 10: Dirty Deeds, Done Dirt Cheap

Chapter 11: Bulking Up Your Site—Competing with Content

Chapter 12: Finding Traffic Through Local-Search Marketing

Part III: Adding Your Site to the Indexes & Directories

Web Extra Article: Grab More Page One Listings Using this Sneaky Technique

Chapter 13: Getting Your Pages into the Search Engines

Chapter 14: Submitting to the Directories

Chapter 15: Product Search—Remember the Shopping Directories and Retailers

Part IV: After You’ve Submitted Your Site

Web Extra Article: How to Pick an SEO Firm (Without Getting Burned!)

Chapter 16: Using Link Popularity to Boost Your Position

Chapter 17: Finding Sites to Link to Yours

Chapter 18: Even More Great Places to Get Links

Chapter 19: Social Networking—Driven by Drivel

Chapter 20: Video—Putting Your Best Face Forward

Chapter 21: When Google Bites Back—A Guide to Catastrophe

Part V: Parts of Tens

Web Extra Article: Ten Ways to Make WordPress (and Others) Search Engine Friendly

Chapter 22: Ten Plus Myths and Mistakes

Chapter 23: Ten Plus Ways to Stay Updated

Chapter 24: Ten-Plus Useful Things to Know



Contact Peter Kent



Peter Kent