By Peter Kent
Table of Contents
Introduction.
Part I: Search Engine Basics
Chapter 1: Surveying the Search Engine Landscape
Chapter 2: Search Results, Deconstructed
Chapter 3: Your One-Hour Search-Engine-Friendly Web Site Makeover
Chapter 4: Beating the Competition—Planning a Powerful Search-Engine Strategy
Chapter 5: Making Your Site Useful and Visible
Part II: Building Search-Engine Friendly Sites
Web Extra Article: Staying Out of Copyright Jail
Chapter 6: Picking Powerful Keywords
Chapter 7: Creating Pages that Search Engines Love
Chapter 8: Using Structured Data Markup
Chapter 9: Avoiding Things that Search Engines Hate
Chapter 10: Dirty Deeds, Done Dirt Cheap
Chapter 11: Bulking Up Your Site—Competing with Content
Chapter 12: Finding Traffic Through Local-Search Marketing
Part III: Adding Your Site to the Indexes & Directories
Web Extra Article: Grab More Page One Listings Using this Sneaky Technique
Chapter 13: Getting Your Pages into the Search Engines
Chapter 14: Submitting to the Directories
Chapter 15: Product Search—Remember the Shopping Directories and Retailers
Part IV: After You’ve Submitted Your Site
Web Extra Article: How to Pick an SEO Firm (Without Getting Burned!)
Chapter 16: Using Link Popularity to Boost Your Position
Chapter 17: Finding Sites to Link to Yours
Chapter 18: Even More Great Places to Get Links
Chapter 19: Social Networking—Driven by Drivel
Chapter 20: Video—Putting Your Best Face Forward
Chapter 21: When Google Bites Back—A Guide to Catastrophe
Part V: Parts of Tens
Web Extra Article: Ten Ways to Make WordPress (and Others) Search Engine Friendly
Chapter 22: Ten Plus Myths and Mistakes
Chapter 23: Ten Plus Ways to Stay Updated
Chapter 24: Ten-Plus Useful Things to Know