No-Nonsense Advice on SEO,
E-Commerce & Building Your Online Business
Save Time, Save Money... Straight Talk on SEO and E-Commerce.
Click here to learn how Peter Kent can help you...
"I am getting excited... if you get me up in the rankings so this (PPC) expense goes away... Oh my goodness..."
GS-Heavy Industry Client
Search Engine Optimization For Dummies, 3rd Edition
By Peter Kent
Table of Contents
Introduction.
Part I: Search Engine Basics
Chapter 1: Surveying the Search Engine Landscape
Chapter 2: Your One-Hour Search-Engine-Friendly Web Site Makeover
Chapter 3: Planning Your Search Engine Strategy
Chapter 4: Make Your Site Useful and Visible
Part II: Building Search-Engine-Friendly Sites
Chapter 5: Picking Powerful Keywords
Chapter 6: Creating Pages That Search Engines Love
Chapter 7: Avoiding Things That Search Engines Hate
Chapter 8: Dirty Deeds, Done Dirt Cheap
Chapter 9: Bulking Up Your Site — Competing with Content
Chapter 10: Finding Traffic via Geo Targeting
Part III: Adding Your Site to the Indexes and Directories
Chapter 11: Getting Your Pages into the Search Engines
Chapter 12: Submitting to the Directories
Chapter 13: Buried Treasure — More Great Places to Submit Your Site
Part IV: After You’ve Submitted Your Site
Chapter 14: Using Link Popularity to Boost Your Position
Chapter 15: Finding Sites to Link to Yours
Chapter 16: Even More Great Places to Get Links
Chapter 17: Using Shopping Directories and Retailers
Chapter 18: Paying Per Click
Part V: The Part of Tens
Chapter 18: Ten-Plus Ways to Stay Updated
Chapter 19: Ten Myths and Mistakes.
Chapter 20: Ten-Plus Useful Things to Know
Part VI: Appendix.
Appendix: Staying Out of Copyright Jail
Index