"I am getting excited... if you get me up in the rankings so this (PPC) expense goes away... Oh my goodness..."
GS-Heavy Industry Client
Looking for information referenced in the book? See here.ISBN-13: 978-1119129554 ISBN-10: 1119129559
Why do some sites pop to the top when you search? How do you make yours one of them? You create sites that make search engines happy — that’s what search engine optimization is all about. Search Engine Optimization For Dummies has been the leading resource on how to make that happen, and this 4th edition is completely updated to cover the newest changes, standards, tips, and tricks.
This handy guide shows you how to get more visitors by getting more visibility for your Web site. Find out which search engines matter most, what they look for (and what they hate,) how to get your site included in the best indexes and directories, and the most effective ways to spend your advertising dollars. You’ll discover how to: