Peter Kent's Resume
Summary of Qualifications –
A highly motivated and skilled business professional with a “get it
done now” entrepreneurial background. Experience in all aspects of
online marketing—search-engine optimization, search-engine advertising,
affiliate programs, online PR, newsletter publishing, etc.—along with
more traditional offline marketing. A background in technology,
including e-commerce development, product development and management,
user-interface design, software-product design, consumer research,
training, and documentation. Founded an e-commerce service provider
funded by the world’s largest VC firm, and a successful “online enabled”
publishing company.
Working and marketing online since the early 1980s, a time at which 99%
of US businesses had no online presence. An accomplished public speaker
and author of dozens of books about the Internet and online marketing,
including several best sellers.
Skills and Accomplishments –
-
Employed search-engine marketing to triple the
revenues of a computer-peripherals company in less than12 months.
-
Generated 75% of revenues for a Denver-based
real-estate startup through search-engine advertising campaigns.
-
Built a partnership with one of North America’s
largest publishers to deliver software to bookstores throughout the
U.S.
-
Raised $4M from Softbank/Mobius to start an
e-business service provider, later sold to iBoost.
-
Founded a computer-book publishing company, with
revenues exceeding $300,000 in the first year.
-
Used low-cost, online/offline PR and guerrilla
marketing techniques to position a book on the Amazon.com
best-seller list, to promote another book into becoming the most
widely read and praised title in computer-book history, and to build
the Poor Richard’s series brand.
-
Hired and trained a staff from 0 to 65 in less than
six months, during a difficult staffing year (1999-2000)
-
Integrated a dozen different Web-development/hosting
teams—with over hundred staff, and located in ten different
cities—into a single division.
-
Provided strategic/technical analysis to a
CEO/executive team regarding acquisitions.
-
Author of the best selling Complete Idiot’s Guide
to the Internet (1993 – 2000) and
-
(April 2004).
Professional Experience –
iChannelServices.com Denver, CO: 2002 – Present
Founder
A firm providing Internet channel-management and Internet-marketing and
-strategy consulting services to a varied client base. Current services
include assisting clients in developing online-marketing strategies,
increasing traffic through search-engine marketing and optimization,
designing and implementing Pay per Click search-advertising campaigns,
designing Web-sites, revenue-transaction conversion, and
affiliate-program development. Key clients include Peripheral
Manufacturing (used search-engine marketing to triple revenues in under
12 months); Aestiva, Inc. (significantly increased sales revenue over a
9-month period); Wilentz, Goldman, & Spitzer (helped this large law firm
compete online); Jones University (designed and developed a strategic
plan for optimization of the Web site and improved search-advertising
results); and SavingStreet.com (implemented a pay-per-click
search-advertising campaign for this startup real-estate company,
generating 75% of their initial revenues).
Indigio Group Denver, CO: 2001 – 2003
Vice President Marketing
A Web-applications development and
Internet-marketing-strategy consulting company with clients such as
Budget Rent a Car, Cendant, North American Van Lines, Orbis, and Dex
Media. Direct responsibilities included the production of strategic
marketing plans and materials, overseeing all marketing products,
new-business sales development, and Internet marketing-strategy
development for clients. Also liaised with key clients and directed all
public relations and advertising campaigns. Ensured significant press
coverage for the Company, greatly increasing its visibility in the
Western United States.
Internet Commerce & Communications Denver, CO: 2001
Vice President Web Solutions
A national Internet Service Provider and Web-hosting
company. Developed and implemented a strategic plan to merge a number of
geographically dispersed Web-design and Web-hosting divisions acquired
during the prior 18 months. Managed a team of 60 staff members, in 14
cities, providing Web Development, Web hosting, Internet marketing, and
e-commerce applications to thousands of small and medium-sized
businesses in an ASP (Application Service Provider) mode. The division
produced annual revenues of approximately $8M. Introduced new tools,
processes, and procedures to improve the department’s efficiency and
reduce overhead, and designed a number of new ASP products—e-commerce
and e-mail publishing—for introduction to the small-business market.
BizBlast.com Denver, CO: 1998 – 2001
Co-Founder
An E-Business Service Provider, delivering e-commerce
services to small and medium-sized firms on a monthly subscription
basis, when doing business online was still relatively new and difficult
for most companies.
Developed the original business plan and marketing strategy, including
raising the company’s $4M first-round investment, led by one of the
world’s largest VC firms, SoftBank/Mobius. Researched the market to
evaluate the competition and developed the original product design,
including user-interface design and managing focus groups. Developed the
company’s marketing and offer strategy and identified target markets and
subscriber-acquisition programs. Business-development role included
negotiating distribution partnerships, including one with Macmillan USA
to deliver BizBlast software to bookstores throughout North America, and
sought out partnerships to provide more products and services to
BizBlast clients, such as the PayPal relationship that provided another
transaction method for BizBlast clients.
Top Floor Publishing Denver, CO: 1997 – 2003
Founder, President
A publisher of highly regarded books related to online
business and marketing, written by industry experts. The company’s first
book became the most widely reviewed and praised title in computer-book
history, and the third was an Amazon.com best seller. Created the
company’s marketing strategy, based primarily on online marketing
mechanisms, and managed all marketing and public relations campaigns.
Built a brand—the Poor Richard’s series—that quickly became very well
known and respected in the computer-book industry. Managed all aspects
of the organization, including overall budget responsibility, product
development, and co-op advertising. Devised an online-marketing strategy
that converted this startup into a widely distributed and well
established publisher in the industry.
Kent & Associates Dallas, TX & Denver, CO: 1986 –
1996
Independent Consultant
Services included creating documentation, training
users, testing software, designing software user interfaces, carrying
out software consumer research and market intelligence, for a wide range
of client companies and industries. Clients included Semiotix (software
development), The Pipeline (Internet service provider); MasterCard
(financial services), Analytical Surveys, Inc. (aerial photography),
Comprehensive Software Solutions (stock trading), Amgen
(pharmaceuticals), SpectraLink (telecommunications), Clinical Reference
Systems, Inc. (medical), Ericsson, NEC, Northern Telecom
(telecommunications), and Genioss/Data General
(computing/telecommunications). Used online services for general
business communications and marketing as early as 1986.
Core Laboratories Int’l, Inc.
Systems Analyst Dallas, TX: 1982 – 1986
Area Supervisor Mexico: 1979 – 1982
An oil-field services company. Assisted in the
development of the company’s new generation of drilling-analysis
computer technology. Tested software, designed the user interfaces, and
worked closely with the software-development team to create a
user-friendly software process flow. Responsible for all customer
research and liaison. Planned software product enhancements based on
evaluation of users’ needs and competing products. Trained users and
managed staff installing and maintaining the equipment. Previously
worked in Mexico, with advanced computer technology on off-shore oil
rigs, gaining experience in technology at a time when most people had
little or no contact with computers. Lived and worked in Colombia,
Mexico, Venezuela, Ecuador, Australia, North Sea, etc. Used
data-acquisition/manipulation computers to provide geological and
engineering reports to client oil companies. Core Labs’ youngest-ever
Unit Supervisor; fastest ever promotion to Logging Supervisor, with
responsibility for the company’s $2M annual Mexican operation. Managed
the budget for this 50-person operation.
Education –
BA Hons., Geography/Geology, University of Sheffield,
United Kingdom, 1978
Publications –
Author of several dozen technology and business books,
including the best selling Complete Idiot’s Guide to the Internet and
the recent Search Engine Optimization for Dummies (published April
2004). Author of Poor Richard’s Web Site and Poor Richard’s Internet
Marketing and Promotions. Author of hundreds of newspaper and magazine
articles on business and technology, including a long-standing column in
the Boulder County Business Report and the Northern Colorado Business
Report. Staples.com Small Business E-Commerce Expert, and a regular
e-commerce column in a Canadian magazine, eBusiness Journal.
Public Speaking –
An accomplished public speaker on a wide range of
subjects. Speaking engagements have included the subject of Internet
marketing and e-commerce for ten years, to organizations such as the
National Association of Broadcasters and the Colorado Tourism
Conference. Other topics include search-engine marketing and
advertising, publishing, and general online-business issues. A guest
speaker on over 100 radio shows.
References
Excellent References Available Upon Request
